How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward Menswear brand Bonobos is run by a woman--me--and has an executive team that is dominated by women. For some, that may be surprising. After all, you might imagine that in order for us to truly understand our audience, cater to them and drive business results, we
The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image The NFL's recent public service ads are a stark contrast from the NFL's position just three years ago. Back in 2016-2017, when Colin Kaepernick first took a knee to protest the oppression of people of color in America, largely executed by police
An Ideal Super Bowl Would Show Women as They Actually Are Over $5.6 million for a 30-second spot--that's $187,000 per second. And that is so much money. Click here for more. Obviously, the demo those ads are reaching, the group watching the Big Game live, is critical. And up until a couple years ago, you'd
3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday There's a hidden cost to even the most successful, buzz-generating Super Bowl ads: All that hard-earned (and expensively acquired) attention can easily bring a website to a standstill or break it altogether. Click here for more. We're 12-plus years into the
Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads. Click here for more. The Super Bowl is a long moment
How the Dot-Com Bubble Shaped Today’s Super Bowl Ads Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca
3 Takeaways for Marketers From CES 2020 The Consumer Electronics Show (CES) this week in Las Vegas represented a new wave of technology, including flying taxis, 24-foot TVs and Charmin's toilet paper-carrying robot. These consumer-facing innovations and oddities overshadowed another key facet of CES, though: It's one of the b-to-b sector's biggest events. It's reportedly
Sharing Data Could Save Lives as Healthcare Tech Booms in 2020 We'd all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you're going to have a fatal heart attack five years before it strikes. Or suppose they could,
3 Things We Can Expect to See in the Content World in 2020 It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave
How These Brands Used to Design to Create Brand Relevance Back in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found.
