Experiential Marketing Didn’t Die in 2020—It Went Fully Digital The cautious return of larger gatherings to everything from sports stadiums to restaurants has experiential marketers thinking about what the reset of in-person programming will mean in 2021. Despite signs of digital fatigue among most consumers, the expectation that the pandemic only accelerated the move toward
What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway South by Southwest kicks off today from Austin, Texas--but the city is sitting quiet. For the second year in a row, there's no evidence of the event on the streets of the Texas capital. Last year, SXSW was canceled due to the pandemic
Retail Has Struggled but Is Using Experiential to Keep Consumers Invested The most anticipated attraction opening in Las Vegas this year isn't a resort or nightclub--it's a shopping complex. Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The 200,000-square-foot site, which opens in April, is a joint
Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test The retail industry is struggling, but the upside is that millennials and Gen Z still prefer to shop in stores--if those stores offer unique and engaging shopping experiences. As brands seek to continue evolving the in-store experience for
If Westworld Season 3 Is Anything Like This Teaser Dinner, We’re in for a Ride LAS VEGAS--If you could give a company access to your data so it can help you choose a particular path in life, would you? This is the mission of Incite, a company expected to play a central role in the
Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District A24, the producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie's nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a
Burger King Offers Free Impossible Whoppers for Holiday Flight Delays Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches. The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay. Today
VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York Fans can dress up as fashion icon Moira Rose and take a picture by her wig wall. Or sit with real menus at Cafe Tropical. And smell the rose votive candles (and purchase them, of course) at a real-life Rose Apothecary. When the beloved Pop
Levi’s New Retail Experience Features a Tech-Fueled Merch Drop Levi's offers multiple ways to customize its products, with techniques ranging from in-house tailoring, embroidered patches and denim finishing with lasers. To showcase these offerings in real life, the clothing brand has launched a customization-focused experience in Miami. Levi's Haus Miami opened in the Wynwood Arts
Chick-fil-A Promotes Family Time in Animated Holiday Short An animated short features doe-eyed Sam, two kittens named Tick and Tock and a mysterious shop owner, who all come together in "The Time Shop." All it needs to make it into a Disney movie is a musical number about building a snowman. The two-minute commercial focuses
