Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District
A24, the producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie’s nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a temporary tattoo station, a wig worn by The Weeknd and jewel-encrusted Furbies…
Source: Ad Week – AD & Brand News