SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen
Using Netflix’s “Cobra Kai” as a case study, the company found that nearly half of SVOD viewers watch little to no linear TV.
Source: Ad Age – News
SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen
Using Netflix’s “Cobra Kai” as a case study, the company found that nearly half of SVOD viewers watch little to no linear TV.
Source: Ad Age – News