What We Can Expect From Voice Devices in 2020 What even is conversational commerce? If you feel like you've been hearing this term thrown around for years now, that's probably because you have. Its origins can be traced to January 2015, when Chris Messina (who you may also know as the inventor of the hashtag)
How to Recalibrate Programmatic in 2020 With Renewed Purpose When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise
Using Animations Can Further Conversations With Consumers In a world... I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser's worst enemy, where fast-forward
The NCAA Compensating Players Was a PR Stunt In a recent decision, the NCAA's top governing board voted unanimously to allow college athletes to receive compensation for the use of their name, image and likeness. Each of the NCAA's divisions must still create their own rules and details on the specifics. Like many people, I
9 Times Brands Completely Missed the Mark Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that you are being real with your advertisements and not just spewing lies in order to produce sales. It's
How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online
How Social Media Will Factor Into the Next Presidential Election Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as
Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices Looking for a healthy and active way to spend this weekend? Consider heading to the apple orchard. Apple farms all across the U.S. are predicting that the 2019 apple harvest season will see increasing crop yields. And who doesn't love apples? The 150-year-old Welsh proverb
Why China Is a Viable and Enticing Option for Marketers China, the biggest market in the world, continues to attract the attention of so many companies--trade wars be damned. It's also an incredibly complex market to understand and penetrate, not only because of its size but the reality that it's both mature and still figuring
Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature It's been several years since brands and agencies were made aware of the size of digital advertising's fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very
