Why Investing in Women’s Sports Is a ‘Savvy Business Decision’ Interest in women's sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. "I think we're at an inflection point," Lisa Baird, commissioner of the National Women's Soccer League, said during a panel
Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer's largest ad campaign, "Dear Mainland." The retired athlete appears in three TV ads centering the pairing of Kona's beer with surfing and a day at the beach. The
Endeavor CMO Bozoma Saint John’s Very Pointed Career Advice Bozoma Saint John may be the most confident person in marketing--and she has a track record to back it up as CMO of major entertainment agency Endeavor, with previous gigs at Uber, Apple and Pepsi. A sought after speaker for her exuberance and original thinking, she
Kobe Bryant Is Dead at 41 After a Helicopter Accident Kobe Bryant, a former MVP of the National Basketball Association and a five-time NBA champion, is dead at 41, after his helicopter crashed in Calabasas, California. Nine people died in the crash, including one of his four daughters. Bryant spent his entire 20-year career with
The CMO Behind the NFL’s 100th Season Celebration Weeks into the National Football League's 100th season, NFL CMO Tim Ellis is already looking to February's Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field,
EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’ When athletes bring something new to a longstanding sport, they're often accused of playing or acting "wrong"--until everyone else starts doing it too. In the new ad for EA's FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge
