Interested in Selling Your City? The Super Bowl Is Buying The Super Bowl is built to sell products--including the host cities themselves. Super Bowl 56 host Los Angeles missed an opportunity to hold the Big Game in 2021 due to stadium construction delays, but its understudy in Tampa, Fla., provided a valuable lesson on the
Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos The adrenaline of chasing a fourth gold medal isn't enough for snowboarder Shaun White, who has also become the latest U.S. Winter Olympian to face off with Jurassic World dinosaurs. White joins fellow Olympic icons Mikaela Shiffrin and Nathan Chen in NBCUniversal's campaign
PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign Between the on-field drama at California's SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL
Adweek Staffers Share Their Favorite Stories of 2021 The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it's somehow the end of another year. So I asked Adweek's reporters and editors to take a moment and take stock of all their
Taking America’s Pastime Into the Future Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century--baseball's roots in this country run deep. But does the sport's rich history matter to the global fan of the future? What can be done to revitalize what was once known as America's
Student Athletes Are Already Scoring Big for Brands College athletes are fairly new to marketing, but they're already changing the game for companies including Unilever. It's been little more than four months since the NCAA allowed student athletes to make money from name, image and likeness (NIL) rights. The collegiate sport governing body's July 1
Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league's full slate of nationally televised playoff games on ESPN and TNT. Top line
The Philadelphia 76ers Name Crypto.com as Next Jersey Patch Sponsor The Philadelphia 76ers announced Crypto.com will be the team's new jersey patch sponsor this season in the latest blockbuster partnership between a cryptocurrency exchange and a major sports team. As part of the "eight-figure" deal, Crypto.com's logo will replace StubHub's on the team's uniform and
NBA Ramps Up Production of Live Videos for TikTok The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream Wednesday hosted by Jason Zone Fisher
Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency Anomaly, "There She Is" features several women as they participate in their
