Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent. "We can't continue to hire talent in silos for...
WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership with Wavemaker for another three years," a representative of the energy company confirmed to Adweek. The assignment follows a lengthy review process by the longtime WPP client. While the Chevron review was...
When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches. Instead, agency TBWAParis took things in a very different and delightful direction. The agency has created a series of content that plays right into a modern internet...
Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Please visit Marketing Land for the full article. Source: Marketing land
Disney has kicked off the marketing campaign for its anticipated streaming service Disney+ with a steeply discounted offer to lock in subscribers for the next three years. Until Sept. 2, members of Disney's fan club, D23, will have the option to sign up for a three-year subscription to Disney+ for just $46.99 per year, the...
With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney's annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with...
The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable. This is the largest fine in FTC history, much larger than the $22 million fine imposed on Google in 2012. As trust erodes...
Spiked seltzer--also known as hard sparkling water--is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage conversation. But alcohol isn't the only unexpected infusion seltzer has been getting recently. Phocus is a caffeinated sparkling water that offers consumers a non-coffee, non-soda beverage option to get...
Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new
TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in...
