A look at how solar “tree” plants are revolutionizing the way we think about renewable energy What is a Solar Energy “Tree” and How Does it Actually Work? A Solar Energy “Tree” is a device that converts the sun’s rays into electricity. It is made up of photovoltaic cells, which are placed on a metal
India Plans To Go Big On Rooftop Solar Plants India has always been a country with an ambitious goal. And this time, the country has announced an even more ambitious goal: to install 40 gigawatts (GW) of rooftop solar power plants by 2022. That’s more than the current installed capacity of all solar power plants
With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell the difference between the refreshing and the revolting? Well, leave it to us. We gathered several Adweek staffers--some of whom have...
Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten Dunst as an Orlando-area water park employee making minimum wage who ascends the ranks of a multibillion-dollar pyramid scheme called Founders American Merchandise. To create the faux...
Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before--and now it's coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore's data...
Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms rising out of the ground, special
It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta area that launched the faux-meat Beyond Fried Chicken sold out of its supply of nuggets and boneless wings just after lunch time. Customers had started arriving...
Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, Doritos is trying something very different. Banking on the iconic status of both its product and packaging, the...
Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women's bodies apparently won't get through. Per a recent tweet by New York Times contributor Jennifer Gunter, the platform refused to let her publisher run any ads with the word "vagina"...
Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse. Popeyes today announced that it has sold through its entire launch inventory of chicken sandwiches--which was supposed to be enough to last through September. That means that...
