Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up
Snapchat, VMLY&R Use AR to Encourage Gen Z to Vote in Local UK Elections Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created "Speech to Street," which features a Snapchat AR Lens acting as a political platform for users.
Cashierless Checkout Startup Zippin Scores Million From Venture Fund Backed by Kraft Heinz Zippin, the San Francisco-based checkout-free technology startup that closely resembles Amazon Go's cashierless concept, closed a $12 million round in Series A funding led by Evolv Ventures on Dec. 12. Evolv Ventures, a venture fund dedicated to making investments in companies that
How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. "When a brand gets a
Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR Audi is doubling down on the "Tron" part of its E-tron electric vehicle brand with a new "hyper-reality" experiential space that seems to channel the futuristic ethos of Disney's classic sci-fi adventure film. Open for just two three-week stints in Madrid now, and later in
Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game McDonald's has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald's. The result: PLT--plant, lettuce, tomato--is a twist on
