Dentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’ Dentsu Aegis Network is folding mobile agency Fetch into global performance marketing agency iProspect at the beginning of October. "Fetch is a leader in mobile marketing, and the mobile screen is ubiquitous with digital performance," iProspect U.S. CEO Jeremy Cornfeldt said in a statement.
How Oracle Is Acclimating to a Pro-Privacy Climate Oracle was dealt a significant blow by the European Union's General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data. The legislation, which many interpret as a harbinger of things to
What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight Ad tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is
Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner's latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption--if they don't die out first. Artificial intelligence for
AT&T’s Xandr Monetize Is Ad Tech for the Open Internet AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech. Xandr's sell-side toolset contains enhanced solutions for the automated trading of television ad space,
