Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption–if they don’t die out first. Artificial intelligence for marketing is at the peak of inflated expectations, while…

Source: Ad Week – AD & Brand News