Mother. Lawyer. Gold Medal Triathlete. Meet Nicola Spirig, the Role Model Our World Needs In the continuum of sports, few events are as symbolic of determination and commitment as the triathlon. Swimming several miles, cycling many more, then topping it off with a run requires a level of training and focus few can imagine, much
Skateboard Legend Stacy Peralta Directs Gorgeous Yeti Ads About Life’s Unexpected Paths Whether you're working at a New York hedge fund and dreaming of a life dedicated to fly fishing or you're one of the world's most ambitious athletes looking for a humbling way to reset your aspirations, there's always value in shifting your perspective.
30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic Most things look cuter when they're in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service V?sttrafik turns toy cars into an imposing illustration of the 30,000 vehicles that
An AI Created This Portrait of Hunger in America by Analyzing 1,000 People in Need A new PSA is using artificial intelligence to challenge people's perceptions of hunger as a problem faced only by those living on the streets or in distant, underdeveloped countries. Instead, advocates say, hunger afflicts 37 million Americans, in the kinds
Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising Choice is a powerful thing, one that most of us take for granted. And when we choose a recipient for our charitable dollars, we feel a rush of benevolence from the knowledge we've helped shape a life. But what if the
This Ad’s Epic Search for Habitable Planets Reminds Us What We Take for Granted This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in
Tide Goes Meta Again, Crashing Through the NFL, The Voice and Superstore Tide's fourth-wall-breaking ad approach used to be limited to the Super Bowl, where the detergent brand's messaging spilled across multiple parts of the broadcast in 2017 and 2018. But now, emboldened by the success of last year's "It's a Tide Ad" campaign, the
Uber Eats Shows You a Side of Guy Fieri You’ve Definitely Never Seen Welcome to Flavortown, peasant. In Uber Eats' newest ad from Anomaly L.A., we see one of the food delivery service's drivers dropping off some vittles for no less than Guy Fieri. Because this is an ad, we obviously don't just get the
Borderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Results Distinctly cell shaded and drenched in chaos, the Borderlands video game series is far from subtle. So when I say that the ads for Borderlands 3 might sneak up on you, that's no small feat. Like Mad Max driving a burning fleshdozer through a Tide
Can You Spot All 15 Mario Kart Easter Eggs in This Ad for the Game’s Mobile Debut? There are very few video games that have managed to transcend consoles, eras and generations of fans to become immovable forces in pop culture. And of those, can any challenge Mario Kart? Mario's cross-generational presence as a go-kart
