Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising

Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising

Choice is a powerful thing, one that most of us take for granted. And when we choose a recipient for our charitable dollars, we feel a rush of benevolence from the knowledge we’ve helped shape a life. But what if the script were flipped? What if a child living in extreme poverty were empowered to…

Source: Ad Week – AD & Brand News