How CMOs from David’s Bridal and StockX Keep Post-Pandemic Innovation Alive This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to "normal," the question that many brand leaders are asking themselves--how do we keep this momentum going and leverage this year's ingenuity and strategic learnings rather than
How a Viral TikTok Led to the Transformation of Ocean Spray’s Business On September 25, 2020, Nathan Apodaca's car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go
Outer Brings Drop Culture to the Furniture Space The trend of "drops"--limited-edition product release events--is expanding from the cosmetics and apparel industries into home furnishings as marketers attempt to generate excitement by using scarcity to attract new customers. It's no surprise. The drop-style approach, which gained traction with streetwear retailer Supreme in 2012, captures many
TikTok, Dove Join Forces on Body Inclusivity and Acceptance TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through June 13 as part of a multifaceted campaign that will include: In-feed confidence-boosting public-service announcements on the
HBO Max to Release Friends Reunion a Year Later Than Planned HBO Max's long-awaited Friends Reunion special, which was delayed for a full year due to the Covid-19 pandemic, finally has a release date. Friends: The Reunion, an unscripted special celebrating the long-running sitcom featuring the show's ensemble cast of Jennifer Aniston, Courteney Cox, Lisa
More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That's according to a wide-ranging new survey from
Future-proof your measurement with privacy-safe solutions Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first. Now’s the time to
Best Contact Management Software Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When you’re trying to make the sale, you want to be as tactful as possible. You want to talk to your customer at the exact time they want what you’re
Future-proof your measurement with privacy-safe solutions Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first. Now’s the time to
Neil Christie Reflects on 17 Years at W+K and the Musical Pitch That Led to an Iconic Ad Wieden+Kennedy recently announced its London-based agency stalwart Neil Christie, most recently its director of growth markets, would leave after 17 years. Don't call it a retirement, the agency world veteran says. Christie is shifting to education to
