More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That’s according to a wide-ranging new survey from Snap and Deloitte that looked at how quarantine conditions have supercharged adoption of augmented reality…

Source: Ad Week – AD & Brand News