Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile
Roblox Unveils New Spatial Voice Feature to Mimic Realistic Conversations Roblox is bringing new ways of conversing to the metaverse. The gaming platform announced this week that it will roll out a spatial voice chat option that will allow players to talk to one another when their avatars are in close proximity in a virtual
Aldo Swaps TikTok for Instagram for Fall Campaign ‘Step Into Next’ Footwear and fashion accessories retailer Aldo is building on its successful "Step Into Love" campaign introduced a year ago with a refreshed version for this fall called "Step Into Love, Step Into Next." And why wouldn't it? The TikTok dance challenge tied to last
Forget Business or Leisure: It’s All About Essential Travelers The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It's now making room for the "essential traveler." In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in
Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers' budgets. Grether made public his appointment via LinkedIn earlier this
How to Run a Virtual Job Fair to Attract Top Marketing Talent Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful?
B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple Bn Marketers' Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics
6 MarTech Trends in 2021 and Beyond Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest
Bing content submission API now available to all Now you can push your content and HTML directly to Bing Search without the need for crawling. Please visit Search Engine Land for the full article. Source: Search Engine Land
How to Make Money on Instagram With & Without Followers There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best
