Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date

Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date

There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date. The fast-growing startup, which initially sold its ready-to-drink…

Source: Ad Week – AD & Brand News