IMDb TV Is Turning AVOD on Its Head AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today's streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming.
How to Translate Foot Traffic Into Digital Sales As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales.
Using Data to Build an Effective Connected TV Strategy The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next
How NBCUniversal Wields the ‘Power of the Portfolio’ to Reach New Audiences Frances Berwick is NBCUniversal's Television and Streaming Chairman of Entertainment Networks--a unique role helming business operations and strategy for seven entertainment platforms, including NBC and cable networks Bravo, E!, SYFY, Oxygen and USA. She joined Adweek's Convergent TV Summit to discuss her first
Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league's full slate of nationally televised playoff games on ESPN and TNT. Top line
Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing. Please visit Search Engine
How to Do Quarterly Content Planning to 10x Content Output Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help
Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers What are some of the top autumn B2B search marketing conferences that will take place in virtual, in-person, and hybrid fashion? As we close in on 2022, more physical marketing events are taking place than were available last year, while others either offer a
These Pinterest Image Sizes Get Businesses 80% More Traffic Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more
72% of Consumers Are More Likely to Return to a Brand that Creates a Strong Online Community, Amity Research Finds London. 15, October 2021: Amity, the leading technology platform that powers in-app social experiences, today reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost
