The Business Case for Awesome B2B Content Have you seen Everything Everywhere All at Once? It’s a must-watch for everyone, but especially B2B marketers. The movie tells a simple story about healing generational trauma. But it does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more. Simply
How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts Measurement played a big role during Thursday's virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. "I don't think it'll be a surprise
An Audition Gets Deeply Personal in Teleflora’s Emotional Mother’s Day Ad Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know
Cameo Lays Off One-Quarter of Its Staff Just one day after the introduction of the Snap x Cameo Advertiser Program at Snap Inc.'s NewFronts presentation, personalized video messaging platform Cameo laid off roughly one-quarter of its staff. Kaya Yurieff of The Information broke the news Wednesday, and Cameo CEO Steven Galanis confirmed it in a
4 Charts Exposing America’s Colossal Failure on Plastics Recycling Plastic recycling isn't working--and it's worse than we thought. A new report by environmental nonprofit The Last Beach Cleanup and research group Beyond Plastics found that plastics recycling in the U.S. dropped to between 5% and 6% in 2021. That's down from the last official numbers
Quip Wants to Sell More Than Just Toothbrushes, so It Hired Mother LA to Build Its Brand When Romain Naegelen, the managing director and partner at Mother LA, thinks about commercials for oral care brands, dentists in white lab coats comes to mind. After all, toothbrush and toothpaste brands historically shoved the idea of "four
For Michelob Ultra and ESPN, John McEnroe Will Face Off Against a Tough Opponent—Himself Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports
Tripadvisor Names Matt Goldberg as CEO Ad-tech veteran Matt Goldberg is stepping into a new role as Tripadvisor's chief executive officer. He'll be charged with plotting a new itinerary for the travel brand's future. Goldberg's last stop was The Trade Desk, where he served as evp of North America and global operations. He comes to
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of
New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros
