How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts
Measurement played a big role during Thursday’s virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. “I don’t think it’ll be a surprise to any of you guys to know that streaming is growing…
Source: Ad Week – AD & Brand News