VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York Fans can dress up as fashion icon Moira Rose and take a picture by her wig wall. Or sit with real menus at Cafe Tropical. And smell the rose votive candles (and purchase them, of course) at a real-life Rose Apothecary. When the beloved Pop
Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad? Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex's motivational ads with regular people that launched this summer are getting noticed again. Twitter users expressed how much they related to
Nestle Pushes More Sugar Products Off Portfolio in Latest Sale In yet another sign that the consumer goods industry is trying to accommodate changes in consumer taste, Nestle just parted ways with H?agen-Dazs. In a deal worth $4 billion, Nestle announced plans on Wednesday to sell its U.S. ice cream division to Froneri, a joint
Stan Richards, 87-Year-Old Founder of The Richards Group, Names Successor Dallas-based The Richards Group has a new leader at the helm. Stan Richards, who founded the independent agency 43 years ago, has appointed Glenn Dady as his successor. According to the agency, 87-year-old Richards "has no plans to retire," but is handing over management duties
Twitter Trust and Safety Council Eyes Expansion, Reorganization Twitter provided an update Friday on the Twitter Trust and Safety Council, which the social network established in February 2016 to help advise it as it develops products, programs and the Twitter rules. Director of public policy strategy Nick Pickles said in a blog post that after
Burger King’s Whoppertunity; Hulu’s Binge Ads: Friday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email
Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises The post Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises appeared first on Online Marketing Blog - TopRank®. Source: Toprank
Advertisers Want to De-Risk Their Reliance on Google and Facebook Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data makes them a privacy-compliant means of targeting. This puts the ad industry in a bind when it comes to
In Another Blow to 72andSunny, Keith Cartwright Is Leaving the Agency Keith Cartwright, executive creative director at 72andSunny in Los Angeles, is leaving the agency. Sources have confirmed that Cartwright will be exiting the MDC Partners shop before the end of the year. It's unclear what Cartwright's next role will be. The news comes on
Martinelli’s Wants You to Avoid a Regrettable Morning After in New, All-Too-Real Campaign For those who enjoy a tipple or two, the night (or day--we're not judging) may start out as a casual affair. Just a tiny bit of cheer, then it's time to hang it up for the day. But when it comes to
