Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?

Was Bowflex an Unexpected Beneficiary of the ‘Peloton Wife’ Ad?

Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex’s motivational ads with regular people that launched this summer are getting noticed again. Twitter users expressed how much they related to or appreciated the Bowflex ads from the summer, directly comparing…

Source: Ad Week – AD & Brand News