MediaLink CEO Previews This Year’s CES Trends The Consumer Electronics Show is many things to many people. For Michael Kassan, founder, chairman and CEO of MediaLink, it's a chance to see what's coming down the pike for his clients, but also the opportunity to rub elbows with industry elite. To wit, he'll sit down with
In a Baffling New Ad, Equinox Urges You to Be More Like Narcissus Mere days into the new year, Equinox might already be taking the cake for the most puzzling ad of 2020. It should be noted first that pushing the envelope has long been Equinox's bread and butter (remember the breastfeeding ad that caused
Flying Ubers; Ryan Reynolds vs. Killing Eve Star: Monday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
The TV Industry’s 5 Biggest Questions Going Into the 2020 TCA Winter Press Tour The new year is bringing more upheaval than ever to the TV industry, just in time for the Television Critics Association's winter press tour, which starts Tuesday at the Langham Huntington in Pasadena, Calif. As usual, more than 200 television journalists
Streaming TV Takes Center Stage at Golden Globes Ahead of Tumultuous Year Hollywood kicked off what will be television's most tumultuous year yet by spotlighting the TV industry's dramatic shift in focus from linear to streaming during the 77th Annual Golden Globe Awards Sunday night. All but one of the 11 Globes TV awards handed
NBCUniversal Will Kick Off Peacock Promos During Tonight’s Golden Globes NBCUniversal's upcoming streaming service Peacock doesn't debut until April, but the company is kicking off its marketing campaign today during the Golden Globes, which air on its broadcast network NBC. The broadcaster is rolling out the first spots for the new streaming service today, running
OkCupid’s New Ads Focus on Politics, BDSM and Other Make-Or-Break Dating Factors Two years ago, dating app OkCupid was the darling of the creative world. The brand's "DTF" campaign from Wieden + Kennedy New York twisted the original meaning of the acronym with dozens of new sayings designed to move dating away from just hookups.
Why CES Has Become a Must-Do for Marketers and Agencies The schedule at this year's Consumer Electronics Show (CES) is full of sessions related to OTT and connected TV, new tech in the travel industry and even a surprise speaker in Ivanka Trump (who is expected to talk about the administration's policies regarding technology education
Snap Inc. Scoops Up Startup AI Factory Snap Inc. liked Snapchat's recently introduced Cameo feature so much that it bought the company that helped develop it. Snap confirmed its acquisition of AI Factory Friday, declining to provide any further details, such as terms of the transaction. The AI Factory website was taken offline at some
A Pioneering Canadian Winery Is the Ultimate Underdog in This Cinematic Ad It's a Canadian wine with an Irish name made by an Austrian and an Italian. There must be a good origin story here. In fact, there is, and a long-form ad from indie agency Bensimon Byrne uses all the trappings of a Hollywood
