Be Like Narcissus, Says Equinox; Eastern Airlines’ Comeback: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton,
Facebook Keeps Moving on Changes for Housing, Employment and Credit Ads Facebook detailed the next two deadlines that must be met by advertisers, developers or partners promoting housing, employment or credit opportunities. The social network said in a blog post that by Feb. 11, all businesses that are located in the U.S. or targeting audiences
Facebook Reveals Its First Significant Overhaul to Privacy Checkup Facebook unveiled the first major updates to its Privacy Checkup feature since its introduction in September 2014. The social network said in a Newsroom post that the updated Privacy Checkup is rolling out globally this week. Facebook The tool is now divided into four distinct topics:
Kylie Cosmetics Names Beauty Industry Veteran as CEO Cosmetics conglomerate Coty and reality TV star Kylie Jenner named Christoph Honnefelder as Kylie Cosmetics and Kylie Skin's new CEO, the brand announced today. Coty also confirmed the completion of its purchase of a 51% stake in Kylie Cosmetics for $600 million. The sale, which values Kylie
Oscars All Access Preshow Will Be Livestreamed on Twitter Again Twitter is making a return trip to the red carpet at the 92nd Academy Awards Sunday, Feb. 9. For the second consecutive year, 90-minute red-carpet preshow Oscars All Access will be livestreamed exclusively on Twitter, via @TheAcademy.. The livestream will begin at 6:30 p.m. ET/3:30
Could 2020 Prove to Be the Golden Age for Independent Agencies? Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing
Uber Chooses Hyundai to Build Its Air Taxi Fleet LAS VEGAS--Uber's vision for the future of flying vehicles is one step closer to reality. On the first day of CES 2020, the ride-sharing-food-delivery-freight-shipping company announced a partnership with Hyundai to manufacture what it's calling the Uber Air Taxi, a vehicle similar to a helicopter that
Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise--starring the brand's namesake Colonel as a romance-able character--one of Alexei Bochenek's first thoughts was that if he didn't ultimately win this
SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence The post SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence appeared first on Online Marketing Blog - TopRank®. Source: Toprank
