In Nike’s First Lunar New Year Ad, a Tradition Sparks an Annual Family Face-off Whether it's in the U.S. or China, Nike is all about outrunning tradition, a message that usually comes in the form of powerful athletic anthems centered on overcoming social stigma or presumed limitations. But for its first ad celebrating the Lunar
Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster Depending on the moment (or the reader), Gwyneth Paltrow's content-meets-commerce brand Goop finds itself at the center of the internet's praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop's
Anheuser-Busch Adds 4 Beers to Growing Low-Alcohol Portfolio The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note. The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new
Razorfish’s Return; Squarespace Back in the Super Bowl: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
Tech Roles Are the Top 7 on Glassdoor’s 50 Best Jobs in America for 2020 List Tech positions dominated job and recruiting site Glassdoor's list of the 50 Best Jobs in America for 2020. The top seven on this year's list were tech jobs: front-end engineer (No. 1), Java developer (2), data scientist (3), product
Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims Ogilvy's U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted
Instagram Makes Long-Lived Access Tokens Available for the Instagram Basic Display API One hour is nice, but 60 days is better. Instagram said Tuesday that long-lived access tokens are now available for the Instagram Basic Display API (application-programming interface). Software engineer Muyuan Liu said in a blog post that when the Instagram Basic Display API
Amazon Studios Is Focused on World Domination, Not Just Its Competitors On Thursday, NBCUniversal will unveil new details of its upcoming streaming service, Peacock, the latest entrant into the increasingly crowded business of streaming television. But if Amazon Studios execs are to be believed, they're not fazed by all of their new competition. "All of
After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010,
Facebook Adds Login Notifications to Facebook Login Facebook added a feature to Facebook Login aimed at providing users with more transparency when they login to third-party applications. Software engineer Puxuan Qi said in a blog post that Login Notifications will alert users when they use Facebook Login to interact with third-party apps. Login Notifications will
