Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward Some are calling it the "cookie-pocalypse." Others see it as a new dawn for the $565 billion global ad industry. What's certain is that Google Chrome's decision to phase out support for third-party cookies will affect everyone in the digital media industry.
Curate & Co. Raises a Glass to Its New AR Instagram Quiz Filter The BuzzFeed-style Instagram quiz trend made its way to the vineyard courtesy of Curate & Co., a public relations and social media agency that specializes exclusively in the food and beverage industry. Curate & Co. debuted its Which Grape Varietal Are You?
Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free Peacock, NBCUniversal's biggest bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for NBCUniversal and its parent company, Comcast, the company's lowest tier will be
Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move While Burger King is out trolling every clown in town and Wendy's is eviscerating any rival who sets foot on Twitter, Arby's has found a slightly less combative way to have some fun with its competitors. For National Hat Day (truly a holiday
Gap Decides Not to Spin Off Old Navy Into Separate Company Gap will abandon its plan to spin off Old Navy into a separate public company. "The work we've done to prepare for the spin shone a bright light on operational inefficiencies and areas for improvement," said Robert Fisher, the company's interim CEO, in a
YouTube Begins Rollout of Profile Cards YouTube began rolling out profile cards, which display viewers' public information and history of comments on a channel, on Android. The Google-owned video site began testing the feature last September. YouTube said profile cards show every comment the user has left on a specific channel over the past 12
Olay’s Star-Studded Super Bowl Ad; 4 New Low-ABV Beers: Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up
HBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly Says With the arrival of WarnerMedia's subscription streaming service HBO Max in May, chief content officer Kevin Reilly isn't just excited about the new business and content opportunities. He's looking forward to ending a long-standing heartache for network executives: seeing their original programs find larger,
Jo Ann Ross Lines Up ViacomCBS Ad Sales Leadership Team A month after the CBS-Viacom merger was finalized, ad sales chief Jo Ann Ross has set the members of ViacomCBS' senior leadership team who will head up the combined company's market strategy. Meanwhile, several longtime senior ad sales execs will be leaving the company as
What’s Your Fashion Footprint? ThredUp’s Quiz Will Tell You Sustainability has become one of those buzzy terms in recent years that's thrown around so often that it can start to feel meaningless--and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it's true that clothing
