Call of Duty Rounds Up a Squad of Stars in New Ad for Modern Warfare II Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of
NHL and Highdive Capture the Euphoria of the Long-Awaited Stanley Cup Handoff in Joyous Ad Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season
NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players' Association hit the gas Wednesday on a multiyear partnership. Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes
Adidas Defends Bare Breasts Creative as U.K Regulator Bans Ads Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The "Support Is Everything" push was first unveiled as a billboard at Adidas'
MPWIS Podcast: Buccaneers Coach Lori Locust on What It Takes to Win a Super Bowl On episode two of Adweek's Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers' assistant defensive line coach Lori Locust, who's entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when
NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft The National Football League stepped up to the podium to detail the mixed reality and social media initiatives that are in place for the 2022 NFL Draft, which kicks off in Las Vegas Thursday night. The league teamed up with metaverse artist Gabe Gault, son
The NHL Ties Down a Clutch Partnership in Canada The National Hockey League reached a multiyear partnership with Clutch, a vertically integrated online car retailer for pre-owned vehicles in Canada. Under terms of the pact, Clutch becomes the league's official online pre-owned car retailer in Canada, and it will have the opportunity to benefit from
Everyone’s Ready for the Playoffs in a New Whirlwind, Star-Studded ‘NBA Lane’ Film It's hard to imagine a world without the NBA, and indeed the 2021/22 season marked the 75th Anniversary of the organization. That level of history is bound to stir up some emotion on the court and off, and to that end, the
Spotify to Become Main Partner, Official Audio Streaming Partner of FC Barcelona Spotify will become the main partner and official audio streaming partner of FC Barcelona following an agreement between the streaming platform and the iconic soccer club, revealed Tuesday. The Spotify brand will appear on the front of the men's and women's team shirts
The Sponsorship Impact of Russia’s Soccer Sanctions When people are losing their lives to save their country's freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine. The sporting sanctions of the last week
