Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status Well into the second half of Rear Window, Paramount's 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor Lars Thorwald has murdered his wife. A key indicator: Mrs.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future Founded 107 years ago as the Electro-Alkaline Co. with an initial investment of $500 in Oakland, Calif., the firm launched with just one product: Clorox liquid bleach. Horse-drawn wagons delivered the returnable five-gallon jugs of the chemical concoction to clean industrial equipment.
Here’s What’s in Store for Retail in 2020 Even before the recession of 2008, there were signs that the retail sector was in trouble. Many brands at the time didn't view online as a threat, and when they began to feel the effects in the 2010s, it was too late for many. Leveraged buyouts by
How Brands Are Battling Knockoffs on Amazon If you're a skincare brand, you've probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of "month-old milk" or that "it literally feels (and smells!) like rubbing your face with
Retail Has Struggled but Is Using Experiential to Keep Consumers Invested The most anticipated attraction opening in Las Vegas this year isn't a resort or nightclub--it's a shopping complex. Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The 200,000-square-foot site, which opens in April, is a joint
How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple Exactly six years ago, as football fans were gearing up for Super Bowl XLVIII, a minor crisis erupted in the shopping aisles of America. It began as a rumor, a suspected hoax, until Kraft Foods took to Facebook to confirm the worst in a
Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings As artificial intelligence becomes increasingly advanced, how many years out are we from machines being able to write mainstream commercials? It might seem like a fantastical notion or an academic exercise to some, but for copywriters and creative agencies, it's also an existential question
How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad Presenting a pitch to one of your agency's biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York's Rikers Island, it's just another day
How Do Celebrities End Up in Super Bowl Ads? Each year, a host of celebrities take a break from their artistic endeavors to lend their talents to the likes of toothpaste, candy and potato chip brands, all in the name of football. It's the Super Bowl, where stars are paid millions of dollars by advertisers
Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message Check back at 9 a.m. Monday to see Olay's full Super Bowl spot. It was a beautiful day in Los Angeles, with temperatures in the mid-70s and the tops of palm trees dotting a cloudless sky. That California-in-December bliss, however, was
