How to Recalibrate Programmatic in 2020 With Renewed Purpose When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise
This Startup Wants to Give Everyone an Artificially Intelligent Version of Themselves An eerily lifelike digital avatar of self-help guru Deepak Chopra holds forth about the "endless possibilities of meta-human" from a video screen. He's an artificially intelligent clone from Silicon Valley-based AI Foundation. The startup wants to eventually digitize everyone in this manner, uploading
Advertisers Want to De-Risk Their Reliance on Google and Facebook Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data makes them a privacy-compliant means of targeting. This puts the ad industry in a bind when it comes to
News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks As publishers look to reduce their reliance on the ad-tech industry's dominant players, a coalition of independent ad-tech companies under the banner Prebid is attracting some of the sector's largest names. Formed in 2017, its ranks have recently been bolstered by News Corp.,
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple's prohibition of third-party
The Privacy Zeitgeist Means User Consent Is the New Key to Investment Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today
Google Co-Founders Larry Page and Sergey Brin Are Stepping Down Alphabet has announced that its CEO and its president, Larry Page and Sergey Brin, respectively, have stepped down from their roles and that Sundar Pichai, the current Google chief exec, will now also assume the role of CEO of parent company Alphabet. The change is
Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly Coty, the owner of a host of household names including Covergirl, Gucci fragrance and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments
NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform As NBCUniversal continues its evolution into a more digitally native operation, the Comcast-owned broadcaster has appointed Ryan McConville to the newly created role of executive vice president of ad platforms and operations. McConville, the former president and COO of mobile advertising company Kargo, is
How Google’s Upcoming AdX Changes Could Affect Media Buys Last week, Google announced it would move to block certain contextual information from its programmatic trading platforms. The move effectively amounts to a tech tax hike, but some hope it will lead to more household brands sponsoring news content. The latest in the search giant's ongoing
