News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks
As publishers look to reduce their reliance on the ad-tech industry’s dominant players, a coalition of independent ad-tech companies under the banner Prebid is attracting some of the sector’s largest names. Formed in 2017, its ranks have recently been bolstered by News Corp., Insider Inc., Chegg and SHE Media. The stakeholders are collectively developing alternatives…
Source: Ad Week – AD & Brand News