Walmart Employees Are Featured in New Spot Set to Enduring Song ‘Lean on Me’

By |2020-04-04T14:48:32-04:00April 4th, 2020|Coronavirus|

Walmart Employees Are Featured in New Spot Set to Enduring Song ‘Lean on Me’

A new Walmart ad begins airing today featuring its employees singing Bill Withers’ 1972 classic “Lean on Me” as a message of hope during the coronavirus pandemic. Walmart said it recently became aware of a video posted by one of its stores in Paris, Ill. with employees singing the song. This Facebook video from the…

Source: Ad Week – AD & Brand News

Amazon Is Reportedly Delaying Prime Day Until August Due to COVID-19

By |2020-04-03T17:53:57-04:00April 3rd, 2020|Coronavirus, General|

Amazon Is Reportedly Delaying Prime Day Until August Due to COVID-19

Amazon is reportedly postponing its summer blowout sales event, Prime Day, until at least August due to the ongoing coronavirus crisis. According to internal Amazon executive meeting notes obtained by Reuters, pushing back Prime Day by about two months could result in a $100 million loss from the roughly 5 million devices it may now…

Source: Ad Week – AD & Brand News

Pandora Creates Zoom Backgrounds Based on Drake’s ‘Toosie Slide’

By |2020-04-03T17:15:44-04:00April 3rd, 2020|Social Pro Daily|

Pandora Creates Zoom Backgrounds Based on Drake’s ‘Toosie Slide’

The new single from Drake, “Toosie Slide,” topped 1 million streams on Pandora in 12 hours, and the streaming service celebrated by releasing several Zoom backgrounds related to the song. Pandora Pandora Pandora Pandora Zoom users can click the arrow next to Stop Video and select Choose Virtual Background, or go to Video Settings and…

Source: Ad Week – AD & Brand News

Everlane Workers Were Laid Off at a Busy Time—and Days After Asking for Union Recognition

By |2020-04-03T16:37:50-04:00April 3rd, 2020|General|

Everlane Workers Were Laid Off at a Busy Time—and Days After Asking for Union Recognition

For the past few weeks, news of staff cuts in the retail sector has been nearly constant, with Sephora laying off its part-time workers while brands including Macy’s and Bed, Bath & Beyond furloughing employees in the midst of the coronavirus pandemic. But even among that onslaught, the news that Everlane had laid off the…

Source: Ad Week – AD & Brand News

With Rent Due, Leases Don’t Give Retailers and Restaurants an Easy Out

By |2020-04-03T16:37:29-04:00April 3rd, 2020|Data & Insights|

With Rent Due, Leases Don’t Give Retailers and Restaurants an Easy Out

For retailers and restaurants opting to not pay rent to their landlords, contractual language in their lease agreements is not likely to provide much relief, according to industry sources who asked for anonymity due to the sensitive nature of negotiations. A number of chains are struggling to pay their bills because their locations are shuttered…

Source: Ad Week – AD & Brand News

G/O Media Lays Off 14 People

By |2020-04-03T15:55:16-04:00April 3rd, 2020|Publishers & Platforms|

G/O Media Lays Off 14 People

G/O Media laid off 14 people–less than 5% of its staff–today in what it characterized as a “small restructuring.” The decision was made amid circumstances caused by the coronavirus, according to G/O, which runs several prominent digital news and entertainment publications including Gizmodo, Kotaku, Jalopnik, Deadspin and Lifehacker. The pandemic has destroyed media companies’ event…

Source: Ad Week – AD & Brand News

Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic

By |2020-04-03T08:30:22-04:00April 3rd, 2020|Coronavirus, TV Upfronts|

Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic

It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic. While it’s still far from certain when sports–or the rest of the economy–will be able to safely resume, Fox Sports has…

Source: Ad Week – Tech

Meet Me Under the Stars (Online): Teen Vogue Creates Virtual Prom for Students Staying Home

By |2020-04-03T07:00:36-04:00April 3rd, 2020|Publishers & Platforms|

Meet Me Under the Stars (Online): Teen Vogue Creates Virtual Prom for Students Staying Home

Hailie was starting to gear up for the end of her senior year at Red Mountain High School in Mesa, Ariz. In mid-February, she found the perfect dress, settling on a light blue princess gown with cutouts. She imagined spending the evening with her boyfriend. Now, her high school has canceled the dance, and she’ll…

Source: Ad Week – AD & Brand News