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These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

By |2019-11-09T10:03:43-05:00November 9th, 2019|Diversity & Inclusion|

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, were measured utilizing the ad metric CIIM (Cultural Insights Impact Measure), developed by The Association…

Source: Ad Week – AD & Brand News

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

By |2019-11-08T16:52:19-05:00November 8th, 2019|Accounts|

Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on…

Source: Ad Week – AD & Brand News

The NCAA Compensating Players Was a PR Stunt

By |2019-11-08T16:22:53-05:00November 8th, 2019|Voice|

The NCAA Compensating Players Was a PR Stunt

In a recent decision, the NCAA’s top governing board voted unanimously to allow college athletes to receive compensation for the use of their name, image and likeness. Each of the NCAA’s divisions must still create their own rules and details on the specifics. Like many people, I saw the headlines in almost every major outlet…

Source: Ad Week – AD & Brand News

Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

By |2019-11-08T16:02:12-05:00November 8th, 2019|General, Legacy Brands|

Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version. “Under a unified banner, all of our products and experiences will tell…

Source: Ad Week – AD & Brand News

Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)

By |2019-11-08T15:38:55-05:00November 8th, 2019|Retail|

Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)

Singer-songwriter Taylor Swift will perform at Alibaba’s Singles Day countdown gala on Nov. 10, following other U.S.-based performers like Mariah Carey and Pharrell Williams in recent years. In terms of the promotional opportunity, it’s a logical move for Swift, who headlined Amazon’s first-ever Prime Day concert in July leading up to the release of her…

Source: Ad Week – AD & Brand News

OpenAI Releases Fake Text AI Initially Deemed Too Dangerous Into the World

By |2019-11-08T15:33:52-05:00November 8th, 2019|Artificial Intelligence|

OpenAI Releases Fake Text AI Initially Deemed Too Dangerous Into the World

A cutting-edge machine learning system that generates fake news so convincing that its creators originally deemed it too dangerous to fully release to the public is now available for anyone to use. The research organization OpenAI published the full code for the text-generation program, called GPT-2, this week after finding “no strong evidence” that the…

Source: Ad Week – AD & Brand News

Tour Arby’s Steakhouse; Mariah Carey’s Christmas Spot: Friday’s First Things First

By |2019-11-08T06:45:58-05:00November 8th, 2019|First Things First|

Tour Arby’s Steakhouse; Mariah Carey’s Christmas Spot: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Arby’s Opens a Steakhouse Named for LaDaninian Tomlinson Who…

Source: Ad Week – AD & Brand News

D&AD’s Top Social-Good Campaigns Highlight How 3D Printing Can Help or Hurt the World

By |2019-11-07T20:10:18-05:00November 7th, 2019|Awards & Recognition|

D&AD’s Top Social-Good Campaigns Highlight How 3D Printing Can Help or Hurt the World

Advertising awards program D&AD has announced the winners of its fourth annual Impact Awards, honoring marketing campaigns that drive positive change in the categories of Community and Civic Engagement, Equality and Diversity, Educational and Financial Empowerment, Health and Wellness, Humanitarian Aid, and Environment and Sustainability. In addition to D&AD’s usual Wood Pencil (bronze) and Graphite…

Source: Ad Week – AD & Brand News

Disney Will Bolster Hulu’s Library With FX Shows

By |2019-11-07T17:46:27-05:00November 7th, 2019|Programming & Performance|

Disney Will Bolster Hulu’s Library With FX Shows

Disney is busy ramping up for the premiere of its anticipated streaming service Disney+, but the company hasn’t forgotten about Hulu. The Hulu library will soon be the home of programming from the cable network FX, Disney CEO Bob Iger said today on a call with investors. Beginning in March 2020, all existing and new…

Source: Ad Week – AD & Brand News

Gap Inc. CEO Art Peck Is Stepping Down

By |2019-11-07T17:44:18-05:00November 7th, 2019|General|

Gap Inc. CEO Art Peck Is Stepping Down

Fifteen years after joining the company, Art Peck is stepping down from his role as CEO of Gap Inc. as well as from the company’s board. Robert J. Fisher, Gap Inc.’s chairman of the board, will step into the role as interim president and CEO. Fisher is part of the founding family behind Gap Inc.,…

Source: Ad Week – AD & Brand News