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Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco

By |2019-09-13T20:40:10-04:00September 13th, 2019|Social Pro Daily|

Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco

Twitter took its latest campaign to the streets of its headquarters city of San Francisco–and we do mean to the streets, as spray paint-like chalk and stencils were used–but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,…

Source: Ad Week – Tech

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

By |2019-09-13T16:19:01-04:00September 13th, 2019|General|

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

On Friday, McDonald’s announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant’s sole creative marketing partner after beating out Publicis for the business about three years ago. “We are confident the talented team at Wieden + Kennedy…

Source: Ad Week – AD & Brand News

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects

By |2019-09-13T16:05:19-04:00September 13th, 2019|Social Pro Daily|

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects

LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network’s search bar can now filter their results by service providers, saying as an example that members looking for help with their…

Source: Ad Week – AD & Brand News

Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities

By |2019-09-13T15:20:50-04:00September 13th, 2019|Social Pro Daily|

Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities

Facebook’s Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their…

Source: Ad Week – AD & Brand News

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

By |2019-09-13T14:19:58-04:00September 13th, 2019|Ad Tech & Mar Tech|

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the…

Source: Ad Week – AD & Brand News

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

By |2019-09-13T12:33:38-04:00September 13th, 2019|NewFronts, Streaming & OTT|

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day 2 lineup Thursday at NewFronts West in L.A. that included podcast hub Art19, AR and…

Source: Ad Week – AD & Brand News

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever

By |2019-09-11T17:33:59-04:00September 11th, 2019|AdFreak, Outdoor|

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever

While Los Angeles may feel like an endless landscape of billboards from the ground level, those flying into the city mostly just see swaths of brown and black roofs framed by streetlights and traffic. So for now, window seat passengers should be glad to have something to look at, even if it is just text-only…

Source: Ad Week – AD & Brand News

Amid Apple’s Big Reveals, the Most Powerful Was How Its Watch Has Saved and Improved Lives

By |2019-09-10T19:04:52-04:00September 10th, 2019|AdFreak|

Amid Apple’s Big Reveals, the Most Powerful Was How Its Watch Has Saved and Improved Lives

There is always a great deal of anticipation (and speculation) about an Apple event. Will there be a new iPhone? How about something to do with iPads and Apple TV? The answer to each of those questions was a “yes” at today’s event, and the brand had its usual flair with a Kim Gehrig-directed ad…

Source: Ad Week – AD & Brand News

Adobe Adds a Photoshop-Like Tool for Data

By |2019-09-10T08:30:42-04:00September 10th, 2019|Data & Insights|

Adobe Adds a Photoshop-Like Tool for Data

Software company Adobe announced new functionality for Adobe Analytics that allows users to layer and curate omnichannel data to generate better customer insights. According to an announcement, this “customer journey analytics” feature allows layers of online, offline and third-party data to be stacked on top of each other–sort of like its image-editing tool Photoshop–to better…

Source: Ad Week – AD & Brand News

IPG’s Leadership Changes; Tide’s Latest Meta Ads: Tuesday’s FTF

By |2019-09-10T06:45:32-04:00September 10th, 2019|First Things First|

IPG’s Leadership Changes; Tide’s Latest Meta Ads: Tuesday’s FTF

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s top story: IPG Signals Its Future With a…

Source: Ad Week – AD & Brand News