You Don’t Need a Big Ad Budget to Score at the Super Bowl

You Don’t Need a Big Ad Budget to Score at the Super Bowl

NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…

Source: Ad Week – Tech