W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

Wieden+Kennedy wants its work to mirror culture. And in a culture where the conversation often starts online–in social spaces stocked with consumers who may beg brands to weigh in–having in-tune leadership that understands how to react in the moment is critical. The next iteration of Wieden+Kennedy Portland’s team of executive creative directors is a blend…

Source: Ad Week – AD & Brand News