With the Imperative of Climate Change, Creative Education Must Evolve

With the Imperative of Climate Change, Creative Education Must Evolve

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century…

Source: Ad Week – AD & Brand News