Why the Super Bowl Halftime Show Wasn’t Cool Until 1993
The turning point was 1993. For the 26 Super Bowls preceding, the halftime show had been little more than a glorified station break: 20 minutes to run to the bathroom, fetch a beer and stir the onion dip. While the occasional fading star made an appearance (Carol Channing in 1972, for example), the early halftimes–however…
Source: Ad Week – AD & Brand News