What Marketers Need to Know About the IAB’s Latest Ad Fraud Crackdown
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…
Source: Ad Week – AD & Brand News