Using Data to Build an Effective Connected TV Strategy

Using Data to Build an Effective Connected TV Strategy

The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next year. Brands are eager to get in on the…

Source: Ad Week – AD & Brand News