Upstream Outlines What is Next in Mobile Marketing in 2023

Upstream Outlines What is Next in Mobile Marketing in 2023

Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing success Athens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs…

Source: RealWire

Source: Reel Wire – Mobile Advertising