Travelers Didn’t Know They Were Going to … West Virginia
Despite 27 different types of trees and an infinite horizon of rolling mountains, dotting the 5th most forested state in the U.S., West Virginia was falling short. Instead of the Mountain State, travelers headed north for the fall foliage of Maine, New Hampshire, and Vermont–despite the fact that West Virginia was closer to fall fanatics…
Source: Ad Week – AD & Brand News