‘Tis the Season for Buy Now, Pay Later

‘Tis the Season for Buy Now, Pay Later

Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online. New data from BNPL platform Klarna shows growth has only spiked during…

Source: Ad Week – AD & Brand News