The Road to Brandweek: Mondelez’s Patty Gonzalez on the Mandatory Nature of Brand Authenticity

The Road to Brandweek: Mondelez’s Patty Gonzalez on the Mandatory Nature of Brand Authenticity

CPG brand Mondelez International has more than 40 brands, like Dentyne and Newtons, that are older than a century–not bad, right?–and says its overall brand purpose is to “empower people to snack right.” Ahead of this year’s Brandweek event, which will take place Nov. 3-6 in Palm Springs, Calif., Adweek spoke to Patty Gonzalez, senior…

Source: Ad Week – AD & Brand News