The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact
With its latest business unit, Impact, The Economist is stating its ambitions to work with companies like non-governmental organizations and policymakers to drive change, and–ultimately–revenue. The publisher has zeroed in on three global areas where it believes it can make progress with partners; sustainability, health and globalization, which includes topics like trade, technology in society…
Source: Ad Week – AD & Brand News