Take a Look at Reddit’s Cannes Activation
Reddit is one of the more unique social media sites, valuing anonymity, forum-based discussions and an almost infinite number of subreddits for different interests. Reddit wanted to focus on the community aspect of its site at this year’s Cannes, partnering with Giant Spoon to create the Reddit Explorers Club activation. The activation integrated Reddit’s “Find…
Source: Ad Week – AD & Brand News