Student Athletes Are Already Scoring Big for Brands

Student Athletes Are Already Scoring Big for Brands

College athletes are fairly new to marketing, but they’re already changing the game for companies including Unilever. It’s been little more than four months since the NCAA allowed student athletes to make money from name, image and likeness (NIL) rights. The collegiate sport governing body’s July 1 decision made it possible for college players to…

Source: Ad Week – AD & Brand News