Skinnydip London boosts average visit value by 16% since shifting entire operation online due to the pandemic

Skinnydip London boosts average visit value by 16% since shifting entire operation online due to the pandemic

Retailer adopts AI-powered automated online merchandising and A/B testing through Nosto to power online sales success. LONDON (February 16, 2021) – Skinnydip London, which sells mobile phone accessories, clothing and lifestyle products online, as well as through its network of UK shops and retail concessions, is using automated merchandising and A/B testing technology to deliver a 16% increase in average visit value – with the sales conversion rate on its ecommerce store now up 15%….

Source: RealWire

Source: Reel Wire – Internet Marketing