Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split

Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split

After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and Morning Consult shows consumers are split on the issue of legacy…

Source: Ad Week – AD & Brand News