Personalization Is a Long-term Commitment

Personalization Is a Long-term Commitment

When done right, personalization is about treating each customer differently, gently suggesting suitable products and offers based on collected data. Personalization is about the person, not about products or channels. At its core, personalization must remain customer-centric. This is true, even while marketers are constantly bound by specific long- and short-term departmental goals. It really…

Source: Ad Week – AD & Brand News