Not Blowing Smoke: Legal Weed Market Is Expected to Hit 0 Million on 4/20
Cannabis-loving revelers haven’t traditionally been known for their restraint on April 20. So could it follow that marketers have taken a similar no-holds-barred approach to the revered weed holiday, perhaps overstating its importance on the cannabis calendar as the Super Bowl, July Fourth, New Year’s Eve and Black Friday of ganja all rolled into one?…
Source: Ad Week – AD & Brand News