NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada
Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players’ Association hit the gas Wednesday on a multiyear partnership. Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes the NHL’s and NHLPA’s official luxury automotive partner in…
Source: Ad Week – AD & Brand News